One budding young football writer is set to be offered the chance to report from UEFA EURO 2012 with a groundbreaking new partnership between Coca-Cola and talkSPORT that has been brokered by Vizeum.
The quest for the ‘Coca-Cola Fan Reporter’ will end with one lucky listener being offered the opportunity of a lifetime: a six-month paid internship at talkSPORT, beginning with a unique chance to join the station’s team out at UEFA EURO 2012.
The search begins as the result of a landmark deal for Coca-Cola, global sponsor of UEFA EURO 2012 and talkSPORT, which has today announced the brand as a category-exclusive partner of the station’s official UEFA EURO 2012 coverage.
Anthony Hogg, Head of Creative Solutions at talkSPORT, said: “The last 12 months have seen further growth for talkSPORT, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner is testament to how far we have come. Our search for the Coca-Cola Fan Reporter will provide the winner with invaluable hands-on experience of sports journalism – not just for the tournament, but throughout what is a huge year of sport.”
The Coca-Cola Fan Reporter will be recruited on-air, within a branded microsite on talkSPORT.co.uk, and through talkSPORT’s Facebook and Twitter feeds. Shortlisted applicants will take part in a series of journalistic challenges, with a panel of talkSPORT presenters selecting the eventual winner.
As part of the deal, content created by the Coca-Cola Fan Reporter will be uploaded across both brands’ media channels. Coca-Cola will also sponsor a bespoke highlights package throughout the tournament, aptly named the Coca-Cola Goal Report.
Chris Deere, MyCoke GB Market Manager said: “We’re thrilled to be working with talkSPORT on this exciting collaboration, giving a football fan a once in a lifetime opportunity.”
Piers Taylor, Managing Partner at Vizeum said: “This is a great opportunity to deeply integrate Coca-Cola into the talkSPORT coverage of UEFA EURO 2012, really improving the listener experience.”